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I just got my hands on the 1998 Pontiac Product information Manual for dealers (thank you ebay).
Just a bit of info from the marketing overview:
Market Environment
Firebird attracts driving enthusiasts who want a bold combination of performance, style and handling. All firebird models feater a revised exterior appearance with retractable headlamps, round, integral fog lamps and fender air extractors. Firebird continues to feature the power of a 3.8 liter v6 with 200 horsepower and 225ft-lbs of torque. Standard on the Formula and Trans Am is an all-new, aluminum 5.7 liter v8 with 305 horsepower and 335 ft-lbs of torque. This new generation engine has already won the praises of performance editors for itsdesign and performance characteristics. For the true driving enthusiast, high-output Ram Air Induction System Packages will be available on all v8 models (midyear availability). Other improvements for 1998 include revised suspension components and tires for improved ride and handling; new ABS and brake system components for improved braking performance; and an improved "all-speed"/"all-weather" traction control system (Formula/Trans AM) that competitors like Mustang don't offer. Plus, all models feature Goodyear Eagle tires exclusively.
Competitors for Firebird include:
Ford Mustang, Toyota Celica and Mitsubishi Eclipse.
Competitors for Formula and Trans Am include:
Ford Mustang GT, Toyota Celica GT and Mitsubishi Eclipse GS-T/GS-X.
Target Market
Firebird buyers are active, enthusiastic drivers who like owning an aggressive sports car that causes them to be noticed. These buyers are also looking for technologically advanced features and are knowledgable about their vehicles. These people like to drive - and Firebird delivers with outstanding value, bold styling, great handling and high-output power.
Firebird: Primarily female; average age 37; split married/single; household income $65,000; 40% college degree; 50% professional
Formula/Trans Am: Primarily male; average age 37; 45% married; household income $79,000; 40% college degree; 50% professional
Reasons for buying
BOLD, AGGRESSIVE STYLING / SPORTS-CAR PERFORMANCE AND HANDLING / OUTSTANDING VALUE
Brand Character (the distinct personality the brand should consistently portray)
AGGRESSIVE / CONFIDENT / SEXY
[ December 07, 2003: Message edited by: C.O.Jones ]</p>
Just a bit of info from the marketing overview:
Market Environment
Firebird attracts driving enthusiasts who want a bold combination of performance, style and handling. All firebird models feater a revised exterior appearance with retractable headlamps, round, integral fog lamps and fender air extractors. Firebird continues to feature the power of a 3.8 liter v6 with 200 horsepower and 225ft-lbs of torque. Standard on the Formula and Trans Am is an all-new, aluminum 5.7 liter v8 with 305 horsepower and 335 ft-lbs of torque. This new generation engine has already won the praises of performance editors for itsdesign and performance characteristics. For the true driving enthusiast, high-output Ram Air Induction System Packages will be available on all v8 models (midyear availability). Other improvements for 1998 include revised suspension components and tires for improved ride and handling; new ABS and brake system components for improved braking performance; and an improved "all-speed"/"all-weather" traction control system (Formula/Trans AM) that competitors like Mustang don't offer. Plus, all models feature Goodyear Eagle tires exclusively.
Competitors for Firebird include:
Ford Mustang, Toyota Celica and Mitsubishi Eclipse.
Competitors for Formula and Trans Am include:
Ford Mustang GT, Toyota Celica GT and Mitsubishi Eclipse GS-T/GS-X.
Target Market
Firebird buyers are active, enthusiastic drivers who like owning an aggressive sports car that causes them to be noticed. These buyers are also looking for technologically advanced features and are knowledgable about their vehicles. These people like to drive - and Firebird delivers with outstanding value, bold styling, great handling and high-output power.
Firebird: Primarily female; average age 37; split married/single; household income $65,000; 40% college degree; 50% professional
Formula/Trans Am: Primarily male; average age 37; 45% married; household income $79,000; 40% college degree; 50% professional
Reasons for buying
BOLD, AGGRESSIVE STYLING / SPORTS-CAR PERFORMANCE AND HANDLING / OUTSTANDING VALUE
Brand Character (the distinct personality the brand should consistently portray)
AGGRESSIVE / CONFIDENT / SEXY
[ December 07, 2003: Message edited by: C.O.Jones ]</p>
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